Content management
to be useful
The content is one of the most powerful marketing tools. The generation of good content is an important part of the brand building both online and offline. Developed properly the good content can boost your business results.
We at Digital Marketing Group can help you to find the right way for content development and management to improve your brand awareness and get better results for your company. A significant part of our work is dedicated on the creating of quality and well-targeted content. Thus we help the brands we are working with, to receive better results from their campaigns.
Why are we different?
Creating content that can attract and retain users’ attention is one of the most challenging marketing tasks. There is a need for a team of experts who can participate in the process of developing a proper marketing strategy, creating appropriate content in the form of text, visuals or audio, and managing it in turn. This is one of our distinctive features – we have a team that includes professionals with different profiles and skills.
Excellent organization of work is another feature of our team, which attracts and keeps long-term customers. We are aware of the huge organizational resource that needs to be invested in every process, and we have developed procedures that optimize the time it takes to manage individual campaigns.
In addition, we combine the most innovative tools and approaches in the implementation of content campaigns and we manage to achieve impressive results.
Our solutions for content management and optimization include services:
- Social media content development for Facebook, Instagram, Twitter, LinkedIn
- Blogging
- Newsletter management
- On-page optimization.
How we can help you in your content development and management?
- Development of content strategy
- Research and analysis of the target groups
- Selection of communication channels
- Budgeting
- Creating a text (blogging, social media management)
- Visualization and creative (images, graphics, videos, audio)
- Social media management
- Social media monitoring
- Content localization and adaptation
- Budget optimization
- Analysis of the effectiveness of the separate channels
- Recommendations for improving the communication strategy
- Integration of the resources of the company and its subcontractors
How we work for content development and management?
Whether it is about building products or raw materials, or cosmetics, the first step we take is to get familiar with the business structure and the products/services, which will be offered.
We work with both small and large target groups and find appropriate solutions to get to them.
This is probably the most difficult process, but without it we can’t guarantee quality message. Sometimes this step requires hiring external experts (most often from the field of science), who work with us and support us in the process.
We constantly research the cases for creating and managing content and this helps us to provide qualified solutions for client communication management.
Work, smiles, result – the three words I would describe with Digital Marketing Group.
VALENTINA MAKARESTOVA, Marketing Manager at Balkan Services
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Key projects
Because the quality content sells
