Radio advertising

to stay close to users

We are aware that radio is a media channel where you can reach large audiences by spending a relatively moderate budget. Although we are digitally focussed, we know the radio market in Bulgaria well and we can offer professional radio management service for your campaigns.

What is it?

Radio is a great addition to the media mix of your corporation. This channel offers a wide target reach for a short period of time. The right choice of radio channel can also allow precise segmentation of your customer groups. Most of the larger radio stations allow the possibility to buy ad space on a regional basis which can be used depending on your product/service aims and coverage.

Majority of radio stations allow broadcasting not only classic radio spots, but also some non-standard forms of radio ads. It all depends on brand’s requirements and its capability.

Unfortunately, at the moment in Bulgaria there is no precise radio monitoring that provides you with detailed data for the audience and its behaviour.

Thanks to our team’s rich experience in radio campaigns development, we can offer you a full scale services, necessary for the implementation of your successful radio campaign:

How we can help you in your radio campaigns?

development of creative formats, that you can use to introduce your products or services in a memorable way;
advertising spots production – sound & recording, adaptation;
media planning of effective campaign, that aims to find effectively the exact target audiences;
media buying of advertising time with efficient financial conditions;
strict monitoring of the achieved results